Educational placement processes are a hybrid reality

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Given the on-campus restrictions due to Covid protocols, institutions have successfully migrated to hybrid education mode using technology that has evolved simultaneously.

Rashi Verma (not her real name), a 96th percentile holder who has cracked CAT 2020 and converted a number of Top B-Schools is scheduled for a personal interview (PI) in front of five bench management gurus. A month before her PI, Rashi was informed that the entire physical interview process will now take place virtually due to the pandemic outbreak. She goes through what is now called the virtual format placement process.

The Covid-19 pandemic has presented unprecedented times that have changed the way organizations and educational institutions work. It has opened up new modes and channels of information communication, process management and business conduct, all in a hybrid reality. This blend of traditional management processes combined with new ways of doing business digitally is also gaining traction and shaping the way management institutions plan and execute education and other important processes, including internships.

Hybrid courses and virtual internships

Given the on-campus restrictions due to Covid protocols, institutions have successfully migrated to hybrid education mode using technology that has evolved simultaneously. The attempt is to give students, in the classroom or at home, a shared and enhanced virtual classroom experience. This alleviates the problem of some students being on campus and others off campus not being able to attend the same class.

In the virtual placement process, institutions see the entire placement process as an advanced and efficient form of hiring. Whether it’s submitting applications, sharing role JDs, performing assessments, and even showing up for personal interviews (PI), the entire system has built its foundation on a dynamic virtual model. . An advantage of this model is that it reduces operational difficulties. Companies no longer have to travel to campuses for placement processes. The mixed method of combining physical integration tasks such as induction and orientation sessions can continue to be organized in company offices and processes can be performed remotely such as personal interviews, formal presentations, candidate assessment, etc., can be organized virtually.

Relaxation in TAO

COVID-19 has accelerated transformation in many areas, including the competitions held in virtual mode each year for admissions to higher education institutions. Competitions and entrance exams such as the Common Admission Test (CAT), taken by students aspiring to be admitted to leading management institutes like IIMs, have also been modified to reduce the pressure on students. students taking the test.

Digital advantage

The hybrid model finds its roots in the vast pool of digital frames used by every brand and organization aiming to be visible in contemporary times. Digital technologies such as virtual reality (VR) and augmented reality (AR) have gained in importance in recent years for performing tasks and processes other than for recreation. For example, the Commonwealth Bank of Australia (CBA) uses virtual reality to test candidates’ decision-making skills. CBA, Australia’s largest bank, has announced an unusual way of incorporating VR into its hiring process with its Virtual Reality candidate experience, which allows candidates to experience the type of projects employees are managing and to test their ability to make agile and intelligent decisions. Similar applications are also used by several Indian companies.

The role of digital is inevitable and facilitates several placement processes such as allowing students to research recruiters and incoming companies, knowing the status of applications, evaluations and mock interviews, counting the responses of subjects in time real, map the results, etc. .

Change is inevitable

B schools in India are about to change and add new ways of learning. Recently, management institutions such as IIMs have started offering courses around digital technologies. MBA programs are now offered in courses like IIM Udaipur One Year Digital Business Management MBA etc. These B-Schools also organize several webinars and global virtual events to highlight the evolving digital landscape.

This ripple effect of creating a digitally responsive ecosystem and providing a platform for education, placement and other processes of educational institutions is enabling B schools across the country to deal with pandemic waves.

So, in a nutshell, we can say that hybrid times call for hybrid processes.


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