Lush Cosmetics launches ‘Gay Is OK’ soap

With Florida’s “Don’t Say Gay” law coming into effect, Lush Cosmetics is responding by releasing a limited-edition Gay is OK soap in support of Equality Florida, the largest civil rights organization dedicated to ensuring the equality for lesbians, gays and homosexuals in Florida. , bisexual, transgender and queer (LGBTQ).

About the bill

Signed into law by Florida Governor Ron DeSantis, the Parental Rights in Education Act, commonly known to critics as the Don’t Say Gay Bill, is a law introduced and passed in 2022 that sets out new laws for primary education, in particular to prohibit classroom teaching. about sexual orientation or gender identity in kindergarten through 3rd grade in Florida public school districts, or instruction about sexual orientation or gender identity in a manner that is not ” appropriate to the age or development of the pupils”.

“LGBTQ youth and their families are facing a political onslaught aimed at stigmatizing and erasing them. This toxic climate will make schools less safe for the young people who need our support the most. It is vital that companies that elevate diversity and inclusion values ​​speak out at a time when their employees, customers and the wider community are under attack. Each of us is called to fight to ensure that every student is protected and every family is respected,” said Nadine Smith, Executive Director of Equality Florida.

“At Lush, we believe the state has a responsibility to provide a safe and inclusive learning environment for all children and the Don’t Say Gay legislation does the exact opposite. At a time when young people need the most our support, them and those who We are proud to support the work of Equality Florida to support the queer community during this critical and uncertain time,” commented Carleen Pickard, Ethics Campaigner, Lush Cosmetics.

All twelve Lush stores in Florida, from Miami to Destin, will participate in the campaign in solidarity with LGBTQ youth, their families and educators across the state.

About the soap

The gold and glitter soap is now available in Florida stores and online and 100% of the purchase price of the soap (less tax) aims to raise $50,000 for the Equality Florida Advocacy Fund to support the people affected by the new legislation.

In addition to financial support, Lush encourages customers to learn more about Equality Florida, part of a lawsuit against the State of Florida in opposition to the Don’t Say Gay Act, and their Free To Say Gay campaign.


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