Plus Company Launches PlusConnect – A Gamified NFT Experience and Innovation DAO celebrates its employees


NFT’s First Employee Engagement Program Launches the Company’s Bold Approach to Creative Exploration and Learning

QUEBEC, QC, September 7, 2022 /PRNewswire/ – To celebrate the grand opening of Plus Company and recognize the employees who helped us get here, Plus Company is ushering in a new era of connectivity and collaboration with the launch of the PlusConnect NFT Collection and CAD Innovation (Decentralized Autonomous Organization) – the first NFT program for employees and a fun experience aimed at fostering relationships between employees, extending Web 3.0 capabilities and driving engagement in the 25 branches and more than 3,000 employees who together make up the Plus Company branch network.

Developed through a collaborative effort between we are social, Socialize, fuseproject and notable computer artist radarboy3000 with artistic advisor NFT Valuart, the dynamic PlusConnect NFT collection features one-of-a-kind generative art that is enabled by employees themselves. The 25 core designs highlight each agency’s brand DNA and begin with a simple 3D shape that evolves into a complex colorful structure of interconnected attributes. With each connection established between two employees, the resulting NFTs evolve into something even more unique than before. These connections unlock additional experiences and benefits, including gift cards, vacation days, exclusive events, and opportunities for employees to meet in real life and around the world. PlusConnect NFTs will be live for a total of three months, after which the entire collection will be locked and stored immutably on the blockchain.

“In today’s work environment, learning is simply more than seeing. Ensuring that our employees have unrestricted access to new technologies, exposure to new ways of thinking and experience in all disciplines, is essential to staying relevant and ahead of the curve to produce groundbreaking work. It’s about more than work-life balance. We’re now in the age of work-life-learning,” says Akanksha GoelVice President and Regional Manager Middle East and India, We are Social, Plus Company. “We want to cultivate our employees’ knowledge of Web 3.0 while demonstrating that our network of agencies continues to strengthen their presence in the space. The project not only allows employees to connect, but also encourages exploration and learning in an experiential approach.

Fostering technology-infused creativity is a key pillar of the new Plus company, and the PlusConnect NFTs are the launch pad for the company’s bold approach to learning and creative exploration. The top entrants from each agency will also be invited to join the PlusConnect Innovation DAO (Decentralized Autonomous Organization) which will include the company’s first employee-led innovation fund.

“Traditional agency networks tend to be top-down, cumbersome and bureaucratic. New and original thinking does not easily flourish under these conditions, so Plus Company takes a contrarian approach: DAO Innovation members will receive the confidence, support and resources they need to cultivate an independent spirit and a creative culture,” says Brett MerchantCEO of Plus Company, “We entrust this project to our most committed employees – whatever their level – to pave the way forward for Plus Company and our customers in the Web 3.0 space.”

Learn more about Plus Company and our agency network by visiting or online @PlusCompany_ on Twitter and Company More on LinkedIn.

About Plus Company:

Plus Company, founded in 2021, is a 21st century alliance of top creative brands focused on collaboration and synergy through an integrated service model. With over 25 agencies that deliver creativity fueled by an innate understanding of culture, technology and data. Plus Company agency brands include: We Are Social and its sister agencies, Socialize, Hello, Kobe and Metta; project fuse; All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Citizen Relations, Cossette, Cossette Media, Eleven, Impact Research, Jungle Media, K72, Level Eleven, Magic Circle Workshop, Magnet, Mekanism, Middle Child, PathIQ, Septième and The Groupe narrative (TNG). Plus Company has more than 3,000 employees, located in 12 countries in North America, Europethe Middle East and Asia Pacific.

Download NFT visuals here

SOURCE Plus Company


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